Classic SUVs are making a big comeback, and Ford
F,
-5.04%
may have just found the most nostalgic formula of all. It involves a white grille and white wheels.Bronco started this trend, and Bronco will amplify it The Ford Bronco didn’t kick off the off-road SUV segment when it debuted in 1966. It joined a field already crowded with models like the Jeep CJ-5 and International Harvester Scout.
But it can safely be credited with kicking off an off-roader renaissance this decade. Ford re-introduced the Bronco for the 2021 model year after a 25-year absence. The new Bronco melds modern technology like 360-degree trail cameras with classic boxy styling and the old-school optional roof. It even won a prestigious design award from outside the automotive industry for how perfectly it knitted together classic influences and modern equipment. The Bronco sold out so easily that Ford is still filling back orders a year later. It created so much buzz that Volkswagen
VWAGY,
-7.12%
decided to resurrect the Scout name. Now, Ford will pay tribute to that 1966 original with a Bronco Heritage Edition and limited-run Heritage Limited Edition. The Bronco Sport, a smaller SUV built on the Ford Escape’s frame with Bronco-inspired styling, doesn’t have the Bronco’s heritage. But it gets Heritage Editions, too. Ford will build exactly 1,966 of each Heritage Limited Edition. The company didn’t put a limit on the number of Heritage Editions. They will include both 2- and 4-doo …