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We are nearing that magical time of year. The leaves (eventually) begin changing color. It’s still a million degrees outside, but if you try really hard you can imagine a chill in the air. Football season is quickly approaching.
The National Football League (NFL) is collaborating with Enthusiast Gaming to bring some extra excitement Tuesday nights. The new initiative, called NFL Tuesday Night Gaming (NFL TNG), brings together NFL players with gaming content creators.
“The NFL is excited to collaborate with Enthusiast Gaming on this first-of-its-kind content series for the League,” said Joe Ruggiero, SVP of Consumer Products at the NFL, in a press release. “NFL Tuesday Night Gaming will be a unique addition to our weekly schedule that embraces the broader gaming community through an entertaining mix of NFL stars and video gaming culture.”
The games will feature a rotating roster of 12 NFL players and legends against 6 gaming content creators. Each week, the teams will compete across three different games. The games culminate in a single elimination playoff between the 4 top teams.
“No one has brought together the gaming community with any sports league for a program of this scale before,” said Bill Kara, President of Enthusiast Gaming. “NFL Tuesday Night Gaming is a new and exciting content platform for brands and agencies to connect with younger audiences through bespoke custom content and talent integrations, including owned moments, featured segments, social activations, and more. …