The Margin: Papa Johns gets trolled on Twitter over its new ‘pizza bowls’

by | Aug 17, 2022 | Stock Market

Pizza lovers don’t seem bowled over by this idea.  Papa Johns
recently revealed plans to dish out a crustless menu item that bakes its meats, veggies, tomato sauce and melted cheese in a bowl — called “Papa Bowls” — that come in three flavors: the Italian Meats Trio, Chicken Alfredo and Garden Veggie. Or, customers can create their own bowls using Papa Johns ingredients. 

“We are very excited to offer Papa Bowls as a new menu category and as a new way consumers can experience our premium ingredients,” said Scott Rodriguez, Papa Johns senior vice president of menu strategy and product innovation, in a press release. “Our signature crust continues to be a beloved favorite, but we know that sometimes customers crave something different.” But some potential customers aren’t biting this deconstructed pizza concept — especially after CNN tweeted that Papa Johns is cutting out the crust to “get people excited about pizza again.”  Read more: Who needs pepperoni? Pineapple is becoming the trendy pizza topping This led “Papa John” to trend on Twitter
on Wednesday afternoon, with one of the most common responses being that folks never stopped being excited about pizza — but some of them have lost their taste for Papa Johns pizza. Indeed, pizza is an $8.1 billion market in the U.S., according to Mintel, and the COVID-19 pandemic has made easy, affordable comfort food available for delivery on demand — like pizza — even more popular.

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