Dreamforce 2022: Salesforce aims to make sustainability accessible with Net Zero Marketplace

by | Sep 20, 2022 | Technology

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At Dreamforce 2022, CRM platform provider Salesforce unveiled two new product focusing on industrial carbon credit market transparency and productive services for teams to get more value from their digital HQ. 

Dreamforce, which runs at the Moscone Center in San Francisco through Wednesday, is Salesforce’s annual event, which began in 2003.

Salesforce announced the Net Zero Marketplace, a platform that’s designed to  enable simple and transparent carbon credit purchases, allowing organizations to accelerate climate-positive impact at scale, and three Slack tools designed to enhance productivity. enhancing productivity.

Net Zero marketplace: a carbon credit platform

Salesforce’s Net Zero marketplace aims to connect buyers with ecopreneurs — environmentally focused entrepreneurs — in a trustworthy and transparent carbon credit platform to scale climate-positive impact.

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According to a report by McKinsey, the global voluntary carbon market is estimated to grow to $50B by 2030 as many organizations race to achieve their net zero commitments. However, organizations may not always know where to begin or how to develop a carbon credit portfolio. 

Furthermore, the process of obtaining carbon credits can be complicated, and buyers want to be confident that the carbon credit projects will have a positive impact. Salesforce intends to address such conce …

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