Green Bay agencies get $1.3 million for diverse business startups – Green Bay Press Gazette

by | Sep 1, 2022 | Business

GREEN BAY – Regina Rudoi wants more women and diverse business owners to have the same opportunity NEWCAP provided her commercial cleaning business, Pro Touch Commercial. Rudoi, a native of Moldova, said she didn’t have the social capital to promote and market Pro Touch, her home-based business. Michelle Madl, at NEWCAP, helped Rudoi secure a grant to establish a website, create an online presence, and print brochures and business cards. The support helped Pro Touch land contracts and expand its staff, business she never would have secured without one-on-one support. “Thank you for this opportunity for creating access for businesses like mine to be able to be heard, to have a voice and to establish a fair start for competition in the local community,” Rudoi said Wednesday. Women, minority and veteran entrepreneurs will see more of this sort of one-on-one engagement after the Wisconsin Economic Development Corp. presented On Broadway Inc. and NEWCAP with more than $1.3 million in Diverse Business Assistance Grants. WEDC Secretary Missy Hughes announced the awards — $985,000 for On Broadway and $331,000 for NEWCAP — on Wednesday in the Broadway District. Both organizations plan to use the money to more actively engage minority, women and veteran business owners who often encounter additional barriers when it comes to financing, training, support and getting started.The region’s minority population is growingThe grants also come at a time when Black, Asian, Hispanic and Indigenous populations are growing in Green Bay and northeast Wisconsin. The 2020 U.S. census reported the minority population in Brown, Outagamie and Winnebago counties increased 60% since 2010, while the white population grew just 3%. People of color now make up 36% of Green Bay residents. RELATED:Minority-owned businesses can struggle to start and grow in northeast Wisconsin. These gr …

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