Here’s how Cape Cod businesses can use social media, online tools – Cape Cod Times

by | Sep 11, 2022 | Business

Marc L. GoldbergThere are a number of ways to grow a small business. Harnessing social media in addition to traditional forms of marketing communication is a 21st-century solution to building brand awareness and attracting customers to your front door. That front door might be a retail establishment on Main Street or your website if your business is an online marketer.More:Business Tips from SCORE: Cape business owners give advice on creating a healthy workplaceLearning Revolution advises, “content marketing adds value to your online posts, driving revenue and increasing your influence without breaking the bank.” Deadrite Park created a wisdom tree to demonstrate how to use content marketing to generate prospects and stay top of mind with current customers.Have a plan. The first step is to create a social media plan that defines your objectives and what tools are necessary to implement the plan. You might have to get advice from a social media specialist, but a plan comes before action.Use Pinterest to demonstrate knowledge. Start a company board and create pins that position you as a knowledge leader in your segment.Create webinars. Another way to share knowledge and demonstrate leadership is to plan and conduct online webinars.  It is a simple way to generate leads. More:Business tips from SCORE: Dedicated customer service is the foundation of brand loyaltyPress Releases add credibility. Press releases for traditional daily newspapers, weekly community press and social media give the business reach they cannot get with advertising since releases have a degree of credibility that advertis …

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