Inflation Tests Tide Maker’s Laundry-Detergent Dominance

by | Sep 4, 2022 | Business

By Sharon TerlepSept. 4, 2022 10:00 am ETListen to article(2 minutes)Procter & Gamble is testing the bounds of what consumers are willing to pay for high-end household products.For decades, P&G has dominated laundry aisles with detergents that often cost more than twice that of rival brands. It has raised prices in recent years on products like Tide with little resistance from consumers, growing sales volume and gaining market share in the process.

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