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The much-hyped metaverse concept — once thought of as a futuristic, hypothetical online destination — is quickly becoming a new kind of internet. As more users interact with one another in these virtual environments, brands will realize new opportunities for engaging their target audiences. Companies such as Meta (formerly Facebook) are rapidly making plans to expand into the metaverse, altering and advancing how people will work, socialize, shop and even bank in the future.
While some completely disagree with the positive potential of this digital world, it cannot be refuted that the metaverse is a topic that many have heard of and will become increasingly ubiquitous. Gaming may be its most obvious initial use case, as consumers and gamers alike are steadily continuing to merge their physical and digital lives. This is something that’s been happening since the arrival of the iPhone, a device that has become an extension of our brains and bodies. As technology progresses and advances, it’s only natural that more parts of our lives will be embedded into the digital world.
With more people opting to “live” inside the metaverse, there will be routine tasks that require more advanced and intuitive communication. Be it mailing a letter, purchasing land or buying a burger, there must be a proper way to scale communications through artificial intelligence. Technologies like CAIP (conversational AI platforms) will allow brands to design more appealing and engaging user experiences in this burgeoning virtual environment.
Building the experiential foundation
As more retail, banking and technology companies begin to inhabit the metaverse, the need for intelligent and relatable customer service programs will be crucial for success in this new arena. To achieve this, it has become increasi …