KPMG: 78% of U.S. adults will socialize with friends in the metaverse

by | Sep 8, 2022 | Technology

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People may not know what the metaverse holds for them beyond games, but the vast majority of U.S. adults are ready to plunge into it, according to a survey by KPMG.

Whether they agree on what it is or not, the metaverse has captured the imagination of Americans. KPMG said about 78% of U.S. adults said in a survey they see value in immersive interactions such as socializing with friends and family, while 76% say they see value in on-the-job training in the metaverse.

Further, 59% of U.S. adults report they expect the metaverse to have a significant impact on their lives in the next 12 months with an additional 48% reporting a significant impact in next 5 years.

“While it may still be early days, U.S. adults are increasingly adapting to creating real life experiences across the ‘phygital’ world,” said Cliff Justice, U.S. leader of enterprise innovation at KPMG, in a statement. “With each interaction, people are becoming more accustomed to engaging in everyday activities in the metaverse. From banking and telemedicine to learning and working, the medium we use to communicate and interact is perpetually shifting towards virtual.”

KPMG surveyed 1,000 U.S. adults ages 18 to 65. (If you need to learn about the metaverse, our GamesBeat Summit Next 2022 event will have speakers talking about it, including Sim City creator Will Wright, cofounder of Gallium; and Matthew Ball, CEO of Epyllion and author of the popular book, The Metaverse.

Rising impact

Sources of knowledge about the metaverse.The metaverse has the potential to revolutionize the way businesses and consumers engage, transact, socialize and work, KPMG said. Of those participat …

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