Media and entertainment on opposing sides of search ad dollar spend growth – Insider Intelligence

by | Sep 8, 2022 | Entertainment

By contrast, the entertainment industry’s search ad spending will grow annually by 15.3%, 15.2%, and 13.0%, respectively, through 2024—after previously growing by more than 12% only twice since we began tracking it in 2016. That growth, however, will not be enough to keep pace with the entertainment industry’s spending in other areas: Search’s share of entertainment digital ad spending is declining, and will continue to do so, reaching 23% in 2024. We define entertainment as businesses offering amusement and recreation, box office, film, music, OTT video platforms, sporting events and ticketing, and video games (excluding video game hardware). Our definition of media includes establishments primarily engaged in radio and television broadcasting (network and station), including educational, commercial, religious, sports, and other radio or TV stations. It also includes print media (newspapers, magazines, and classifieds) and establishments primarily engaged in publishing.Read the full report.

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