Nvidia Corp. Chief Executive Jensen Huang on Wednesday said he thinks it’s going to be “a pretty terrific Q4 for Ada,” the company’s next-generation chip architecture unveiled this week, even as critics balk of a price hike during a softening in consumer demand. Nvidia
expects high demand for gaming chips using its next-generation “Ada Lovelace” chip architecture, named after 19th-century English mathematician generally considered to be the world’s first computer programmer for her work on Charles Babbage’s theoretical Analytical Engine.
A smattering of sales will hit the current quarter as Nvidia’s $1,599 flagship RTX 4090 goes on sale Oct. 12, with other cards like the $899 mid-tier 4080 to follow, and the “vast majority” of the launch occurring in the January-ending fiscal fourth quarter, Huang said. Complaints circulated online about the unexpected price hike. For the respective class of chip, the 4090 is priced 7% above the 2020 launch price of the 3090 it’s meant to replace. (As for the 3090, an upgraded version of the original was going for $1,100 at Best Buy in an advertised $900 price drop.) Even more striking, the 4080 is priced 29% above the 2020 launch price of the 3080. Lovelace succeeds Ampere, which was unveiled in May 2020, about two months into the COVID-19 pandemic, amid strong demand for gaming cards. Ampere-based gaming cards were introduced in September 20 …