Netflix Estimates Ad-Supported Tier Will Reach 40 Million Viewers by Late 2023

by | Sep 14, 2022 | Business

Netflix estimated that an advertising-supported version of its streaming service would reach about 40 million viewers globally by the third quarter of 2023, according to a document reviewed by The Wall Street Journal that Netflix shared with ad buyers.Executives from Netflix and its advertising partner, Microsoft have met with ad buyers in recent weeks, seeking to lock in deals ahead of a planned launch later this year.

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