Spectrum Labs teams with IMVU to use AI to identify healthy online behavior

by | Sep 8, 2022 | Technology

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Spectrum Labs has created natural language AI that can parse online text for toxic behavior. And now it has figured out how to identify healthy online behavior and reward it.

The Miami company has launched its first-ever Healthy Behavior AI in partnership with Together Labs’ IMVU, one of the world’s largest social game platforms — or, as we call them these days, a metaverse platform. (It turns out they met at our GamesBeat Summit 2022 event in April and began this partnership). It turns out that incentivizing positive play can lead to better return on investment, said Justin Davis, CEO of Spectrum Labs, in an interview with GamesBeat.

With 80% of U.S. online gamers having experienced harassment, this integration amplifies existing content moderation AI, which removes toxic content, by creating the ability to recognize and reward pro-social behaviors by users.

Since implementing Spectrum Labs’ toxic content moderation AI, Together Labs has had directionally positive results when comparing retention in moderated and unmoderated rooms, said Maura Welch, vice president of marketing at Together Labs, in an email to GamesBeat.

“We have been known as the company that deployed AI for the purposes of detecting the really bad stuff on the platform,” Davis said. “And it takes a lot of R&D investment to detect any given behavior in any given language up to a certain level of acceptable standards so that a customer can not only learn from the data that’s created from that, but really take action against users in a in a scalable manner.”

Davis said that with Spectrum Labs’ help, Togethe Labs has been able to enjoy a sizable increase in user retention.

“We’ve just done a really good job of deploying our technology in a way that drives user engagement and retention,” Davis said. “As you know, customer acquisition costs have never been higher, the demand for people’s attention has never been higher. And so once you get someone on your platform, you’ve got to do a really good job at making sure that they have a great first time experience on that platform. And if you do a good job …

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