: ‘The Crown’ interest surges on Netflix after death of Queen Elizabeth II

by | Sep 12, 2022 | Stock Market

As the U.K. braces for massive crowds ahead of Queen Elizabeth II’s funeral, many people have chosen to honor her by watching her life story at home. Interest in “The Crown,” Netflix Inc.’s
NFLX,
+1.27%
scripted account of the queen’s reign, began climbing almost as soon as her death was announced, before taking off even further in the days that followed, according to third-party data from Parrot Analytics. See also: Queen Elizabeth II’s death set to spark massive demand for London hotels as visitors flock to U.K. capital

Parrot seeks to quantify “demand” for programs, a metric it defines as a measurement beyond viewership that takes into account data points such as video consumption and social-media activity in seeking to how much buzz a show generates. Global “demand” for “The Crown” was 22.8 times higher than for the average show as of Sept. 7, according to Parrot data, the day before she died. Demand rose 78.5% overnight from that point. By Sept. 8, “The Crown” held a place among the top 0.2% of shows globally. Since then, interest in “The Crown” continued soaring from there, with demand equating to 58.6 times that of an average show as of Sept. 9, up from 40.7 times as of Sept. 8. The show was the 10th most in-demand show across all streaming platforms on Sept. 9, according to Parrot data. The spike was especially pronounced in the U.K. In the U.K., “The Crown” became the fifth most demanded program by Sept. 9, up from 94th on Sept. 7. Demand for “The Crown” rocketed 164% from Sept. 7 to Sept. 10. A Netflix representative said in an email to MarketWatch last week that the company didn’t have anything to share on how the queen’s death has affected viewership for “The Crown.” The company didn’t i …

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