The New York Post: Fred Franzia, the winemaker behind ‘Two Buck Chuck,’ dies at 79

by | Sep 14, 2022 | Stock Market

Wine legend Fred Franzia — creator of the iconic “Two Buck Chuck’ blend” — has died. He was 79. Franzia was a founding partner and CEO of Bronco Wine Company. On Tuesday night, the company’s Facebook page announced his death. “Fred passed early this morning at his Redwood home in Denair, California, with family by his side,” they wrote.

He, along with his brother and cousin, started the company in 1973 with the intent to make wine accessible for daily consumption. When asked how Bronco Wine Company can sell wine less expensive than a bottle of water, Franzia quipped, “They’re overcharging for the water — don’t you get it?” according to the post on social media. “Due to Fred’s vision, Bronco Wine Company has achieved vertical integration all while remaining family owned. His entrepreneurial spirit, tireless dedication, and his commitment to both his family and to the Bronco family will forever be remembered. His legacy will endure for generations to come,” the statement continued. The vintner also started the Charles Shaw brand, which gained popularity thanks to its “Two Buck Chuck” blend — a go-to for frugal wine shoppers at Trader Joe’s, whe …

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