3 things working parents want from their employers

by | Oct 25, 2022 | Technology

Unicef says it best: “The business case is clear: Investing in family-friendly policies helps improve workforce productivity and a company’s ability to attract, motivate and retain employees.”

The agency, part of the United Nations responsible for providing humanitarian and developmental aid to children worldwide, recommends that employers implement a number of strategies to support working parents.

These include a minimum of six months paid parental leave, the guarantee that women are not discriminated against, the proper enablement of breastfeeding at work, and supporting access to affordable and quality childcare.

Hybrid working

Working parents in the U.S. have long been frustrated with what is on offer at their workplaces and while some companies are doing the work to support employees with families, a brighter light has been shone on the issue since the Covid-19 pandemic, which forced so many workers home. These days, offices in major American cities are under half as busy as before, according to data from security provider Kastle Systems.

According to Gallup data, six in 10 employees with remote-capable jobs want a hybrid work arrangement. About a third prefer fully remote work, and less than 10% want to be in the office. That part of the picture is abundantly clear, but for parents, what else do they really, really, want from their employers?

Supportive management

A 2021 survey of 1,500 working parents from family benefits platform Cleo found that 40% of the workforce is made up of parents. With churn already a massive concern across the entire U.S. workforce (In 2021 …

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