Adidas terminates partnership with Ye following rapper’s antisemitic remarks

by | Oct 25, 2022 | Business

Adidas on Tuesday ended its partnership with Ye, formerly known as Kanye West, after the musician made a series of offensive and antisemitic comments.Adidas said in a statement: “Adidas does not tolerate antisemitism and any other sort of hate speech. Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.””After a thorough review, the company has taken the decision to terminate the partnership with Ye immediately, end production of Yeezy branded products and stop all payments to Ye and his companies. Adidas will stop the Adidas Yeezy business with immediate effect.”It said this would have a short-term negative impact of up to 250 million euros ($246 million) on net income in 2022 due to high seasonality in the fourth quarter.The German sportswear giant had faced pressure from the public and its own employees to cut ties with Ye, who said on a podcast on Oct. 16: “I can say anti-Semitic things, and Adidas can’t drop me. Now what?” Calls on Adidas had also come from at least three legal organizations, as well as anti-racism groups.Talent agency CAA confirmed it had dropped Ye as a client Monday, and he was let go by Balenciaga last week.Twitter and Instagram blocked him over antisemitic remarks. Conservative social media platform Parler then announced Ye had agreed to buy it.Shares fallAdidas fell 4% in morning trading in Frankfurt, Germany, after Bloomberg reported early in the day it was planning to end the partnership.The company began a review of the partnership on Oct. 6 but had been widely criticized for its inaction since then.In a LinkedIn post Monday, U.S.-based Adidas employee Sarah Camhi wrote, “It’s been 14 days since Kanye started spewing anti-Semitic rhetoric and adidas has remained quiet; both internally to employees as well as externally to our customers.”The director for trade marketing added: “We need to do better as a brand. We need to do better for our em …

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