Netflix Inc. and Walt Disney Co. both raised prices of their U.S. streaming services this year, and now Apple Inc. is following suit. The smartphone giant is raising prices on a number of its consumer-facing services including Apple TV+, according to new pricing data on the company’s website. 9to5 Mac reported on the price changes earlier Monday.
Apple+ now costs $6.99 a month after a free weekly trial, up from $4.99 a month previously. Apple Music will cost $10.99 a month for an individual plan, up from $9.99 a month before, and cost $16.99 a month for a family plan, up from $14.99 previously. Shares of Apple
were up 0.8% in afternoon trading Monday, while shares of rival Spotify Technology SA
rallied sharply around midday and were recently ahead more than 6%. Spotify charges $9.99 for an individual plan and $15.99 for a family plan. Apple is also hiking the price of Apple One, a bundle that includes both the Apple Music and Apple TV+ services. An individual Apple One monthly membership will go for $16.95, up from $14.95, while a family membership will cost $22.95, up from $19.95 previously. Those two tiers also include access to the Apple Arcade gaming service and iCloud+ storage, neither of which are seeing price changes individually. A premier Apple One package, which also includes Apple News+ and Apple Fitness+, will see its monthly price jump to $32.95 from $29.95. “We introduced Ap …