Brooklyn woman becomes first Latina CEO of children’s entertainment company, Encantos – CBS New York

by | Oct 10, 2022 | Entertainment

NEW YORK — In celebration of Hispanic Heritage Month, we sat down with the first Latina CEO of a children’s entertainment company. She shared her journey — from following her dreams, to advice for aspiring entrepreneurs. Susie Jaramillo is an author, artist and CEO of the children’s entertainment company Encantos.”I was born in Venezuela. My father is 100% Venezuelan, and my mother is Ecuadorian-Irish,” she said. Jaramillo sat down with CBS2’s Zinnia Maldonado for a chat inside her Brooklyn studio, where he passion for art, technology and the Hispanic culture collide. It’s also where she runs her brand. 

“As a Latina who went to art school and paints traditionally and illustrates children’s books and writes children’s books, but also has built a tech company and uses tech to reach families, I’m a bit of a unicorn,” she said. The idea for Encantos came about when she realized there was a gap in the children’s education market. “I’m a Latina and I’m trying to raise bilingual kids here in this country who appreciate where they came from, and there was nothing out there — no books, no apps, no animated content — that represented us and our nursey rhymes,” she said. “Fun fact: 26% of kids in the United States are Latino. Only 5% of roles in our kids media space are represented with Latino talent.”Encantos helps children learn in both English and Spanish via books, videos and games. 

Most recently, Jaramillo launched an app called Canticos. It helps ki …

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