Chipotle says price hikes lift revenue as customer visits slip

by | Oct 25, 2022 | Business

Chipotle Mexican Grill on Tuesday reported quarterly earnings that topped analysts’ expectations on the strength of its latest round of menu price hikes.CEO Brian Niccol said the company saw “minimal resistance” to higher menu prices during the quarter, although transactions declined 1%. Even with the price hikes, he noted the average price for a chicken burrito bowl, which accounts for about half of U.S. orders, is still under $9.Here’s what the company reported compared with what Wall Street was expecting, based on a survey of analysts by Refinitiv:Earnings per share: $9.51 adjusted vs. $9.21 expectedRevenue: $2.22 billion vs. $2.23 billion expectedNet sales rose 13.7% to $2.22 billion from the year-earlier period, fueled by same-store sales growth of 7.6% and new store openings. Analysts surveyed by StreetAccount were projecting a same-store sales increase of 7.3%.Like other restaurant companies, Chipotle has been raising menu prices as it pays more for ingredients. The chain has said that lower-income consumers have been visiting less frequently, but that most of its customer base is in a higher-income bracket. That trend accelerated this quarter, denting the company’s traffic.Customers order from a Chipotle restaurant at the King of Prussia Mall in King of Prussia, Pennsylvania.Mark Makela | Reuters”We are seeing transactions be pushed in that negative range and obviously will continue to keep an eye on it as we go forward,” Niccol told analysts on the company’s conference call on Tuesday.He added, however, that diners aren’t opting out of paying extra for guacamole or trading down from steak to chicken.Chipotle hiked prices in August for the third time in 15 months, bringing them up 13% from the third quarter of 2021. Earlier in October, it raised prices for a fourth time in about 700 locations, representing more than a fifth of its footprint. Executives said the latest round was due to pockets of wage inflation in certain markets.For …

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