Drivetrain is the “Google Maps for business growth” – TechCrunch

by | Oct 18, 2022 | Business

Businesses usually plot their growth strategies on spreadsheets, but Drivetrain wants to provide a faster alternative for financial planning and decision-making. The startup, which calls itself “Google Maps for business growth,” announced today that it has raised $15 million from Elevation Capital, Jungle Ventures and Venture Highway, plus 25 angel investors.
One of Drivetrain’s goals is to help companies identify performance issues before it affects their finances. It integrates with 200 business tools, including Salesforce, Netsuite, Quickbooks, Workday and Looker, and delivers a “system of metrics” in simple formulas to help companies create financial models and visualizations.
Drivetrain currently focuses on finance teams at midmarket and enterprise B2B tech businesses. CEO Alok Goel, who co-founded Drivetrain with CTO Tarkeshwar Thakur and CPO Saurav Bhagat, was formerly a partner at Elevation Capital, which has $670 million assets under management. During his six years at the firm, Goel evaluated hundreds of SaaS companies and served on many of their boards.
“One question that fascinated me was ‘what makes the execution of a company predictable’? How does a company consistently achieve targets quarter after quarter? Why do some companies grow faster while others get stuck?” he said.
He saw that top-performing companies used data in their decision-making. “Fundamentally because complex businesses like SaaS have this jigsaw nature to them, where piec …

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