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For Dave Rogenmoser, CEO of AI content platform Jasper — which raised $125 million in funding last week — the level of enthusiasm around generative AI was unexpected. Jasper’s announcement came just one day after Stability AI, which developed its text-to-image generator Stable Diffusion and announced it had raised $101 million.
“I didn’t know Stability was going to announce on Monday — and then ours stacking on that definitely hyped up the whole market,” he said.
But Rogenmoser says that hype aside, generative AI — which describes artificial intelligence using unsupervised learning algorithms to create new digital images, video, audio, text or code — is no flash in the pan.
“This is here to stay,” he said. “It’s going to get radically better, even in the next six to twelve months, it’s going to impact every tool out there – so let’s be really thoughtful about it.” Organizations should have a plan of attack on how they are going to use generative AI tools throughout their company, he explained because there are significant productivity gains to be had. “I really think any companies that put their head in the sand are going to miss out.”
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Making generative AI useful to organizations
Rogenmoser, a serial marketing entrepreneur, points out that the conversation around AI-driven content generation has typically been around what he calls “layer one,” or heavily technical and research-based companies such as OpenAI, Hugging Face and Stability AI.
Jasper, on the other hand, has only one foot in that technical world – and the other in trying to make t …