Mediamorphosis: How AI is enabling a new paradigm for work and play

by | Oct 14, 2022 | Technology

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Text-to-image AI systems such as DALL-E 2, Imagen and Midjourney are growing in popularity and capability right now, offering creators a revolutionary new way to produce content.

Generating images from text prompts is a radical new approach to art-making and creative expression. But it also gives us the first glimpse of a fundamental shift in how we can better communicate and collaborate with our machines. And it is this underlying innovation in human-computer interaction that will disrupt the near-future possibilities for how we are able to work and play.

Mediamorphosis is a term coined in the 1990s by Roger F. Fidler to describe a conceptual framework for “a unified way of thinking about the technological evolution of communication media.”

Three decades later, we have entered an era when a literal mediamorphosis, or metamorphosis of media, is possible, where one medium can be transformed and transmuted into another in minutes with AI tools. In this new production process any input data can become sound, image or text which in turn can be recombined to generate further sounds, images or text. You will soon be able to choose your preferred point of entry and can get things started by humming a tune, drawing a picture, selecting a spreadsheet or even just moving your arms or eyes.

In December 2021 Meta demonstrated a prototype system for using AI to automatically animate children’s drawings and in July of this year showcased Make A Scene, its new exploratory AI research concept for empowering anyone to bring their imagination to life by using text prompts and simple sketches. 

According to MetaAI Research, “To realize AI’s potential to push creative expression forward, people should be able to shape and control the content a system generates. It should be intuitive and easy to use so people can leverage whatever modes of expression work best for them, whether speech, text, gestures, eye movements, or even sketches, to bring their vision to life in whatever mediums work …

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