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Muus Collective has raised $5 million for its fashion-centric studio for making mobile games and digital collectibles for diverse audiences.
The Los Angeles company and investor Griffin Gaming Partners want to advance diversity in gaming, Web3, and fashion through inclusion, collaboration and empowerment. The company is preparing to launch its inaugural Web3-enabled mobile game that empowers players to create, have fun and earn.
Muus’ focus on digital fashion innovation with Web3 enablement was a meaningful differentiator behind GGP’s investment. Top mobile fashion titles have grossed over half a billion dollars in lifetime revenue, and NFT games generated $2.3 billion in revenue in Q3 of 2021 alone, according to The Blockchain Game Alliance.
Griffin Gaming Partners led the round, and Emily Wang, managing director at LionTree and Griffin Gaming Partners, helped get the startup off the ground.
“Consumer demand exceeds supply at the intersection of gaming, fashion, and Web3,” Wang said in a statement. “The Muus team has a track record of building innovative experiences across all three spaces, and we’re excited to revolutionize the consumer experience and define the future of this intersection together.”
Muus was started by Sarah Fuchs, cofounder and chairwoman. She has more than 20 years ofexperience building, operating and growing successful game studios. She recentlyserved as vice president and general manager of Covet Fashion, the top fashion mobile gaming platform. That game was created by CrowdStar, acquired by Glu Mobile, and then acquired again through Electronic Arts’ acquisitio …