NerdWallet: Black Friday is Nov. 25: Will there be any deals?

by | Oct 31, 2022 | Stock Market

This article is reprinted by permission from NerdWallet.  Black Friday, the day after Thanksgiving, lands on Nov. 25 this year. While that’s still a ways off, holiday sales have already started. But they’ve only begun to scratch the surface. There’s still plenty of season — and chances to save money — left to go. Looking ahead to Black Friday, what can shoppers expect amid rising prices and other concerns?

Here’s how experts predict the shopping event will shape up this year.Inflation will impact deals Inflation has driven up the cost of all goods by 8.2% between September 2021 and September 2022, according to data from the Bureau of Labor Statistics. Holiday shoppers are counting on discounts to provide much-needed relief. But inflation has taken a toll on retailers, too. “Stores are suffering,” says Priya Raghubir, professor of marketing at New York University’s Stern School of Business. “Their fixed costs remain high, and the revenue is shrinking. So they can’t afford to offer deep deals.” Inflation has hit certain categories harder than others. For example, food prices have increased more than clothing prices. Shoppers may find the quality of deals will depend on what they buy. Many experts say that while retailers will still tout plenty of bargains, the savings may not live up to the hype. “I think that we will see higher prices this year than we have in the past, and certainly promotions can try to help offset that,” says Heather Dougherty, vice president of success at Lexer, a customer data platform for retailers. “But inflation is definitely pushing higher prices for retailers, and they have to pass that cost on to the end consumer.” In some cases, the impact will be subtle. Retailers may charge higher delivery fees or shoppers may get less for their money through shrinkflation, in which a product’s price remains the same but its size or quantity is reduced. For example, a lotion bottle may contain an o …

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