Salesforce automotive cloud creates ‘single source of truth’ for auto industry

by | Oct 13, 2022 | Technology

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After financial services, health and education technology, Salesforce is focusing on the auto industry with the launch of automotive cloud, a dedicated product to help key industry stakeholders make the most of the data available to them.

In the digital age, the auto industry is witnessing an unprecedented transformation, with vehicles being more connected than ever and new selling and servicing models (like D2C and subscriptions) coming to the fore. The shift has increased the volume of data available to all involved parties, starting from companies manufacturing the vehicles to dealers and financers making them available to customers.

However, when it comes to mobilizing this wealth of information for customer benefit or revenue growth, companies have traditionally struggled. According to Mckinsey, only 1% of automotive customers are fully satisfied with their car-buying experience, and just a quarter of automakers and dealers believe their companies have adapted well to selling online.

“The automotive industry is facing a new digital imperative amidst massive upheaval brought on by the rise of direct-to-consumer models and the dawn of the electric vehicle age,” said Achyut Jajoo, SVP & GM of manufacturing and automotive at Salesforce. “But with great disruption comes great opportunity, and companies accelerating into the digital-first future … can gain a competitive edge while simultaneously future-proofing their businesses.” 

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Enters Salesforce automotive cloud

To make this happen, Salesforce has introduced the all-new automotive cloud. The product uses Driver 360, which leverages the full power of Customer 360, to create a single, real-time view of the entire customer and vehicle lifecycle for automakers, dealer …

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