The Dart: Man reinvents himself with cookie business
Published 7:00 am Saturday, October 22, 2022
BROOKHAVEN — Joe Campbell sat in his maroon Cadillac in front of Fast Paced Health on Brookway Boulevard, close to where The Dart landed Thursday afternoon. He is known as the “Tha Cookie Man” written on the back of his Tha Cookie Trap shirt.
Tha Cookie Trap is a company he started two years ago to create generational wealth for his kids. A storefront and creating a household name is his goal. Right now, he is hustling the baked goods on the weekends.
The maroon Cadillac is an asset to the business with its white-walled tires and logo on the driver-side door. He said he saved up for the car and liked the old-school look.
“If you see it stop because he has the best cookies,” he said. “Anywhere I go, I am known as Tha Cookie Man. I get a thrill out of the kids riding by on the school bus or with their parents screaming about the cookies.”
Campbell is a native of Brookhaven and went to Brookhaven High School. He chose to go the trade route working as a welder and in warehouses. Six years ago, his world came crashing down with the diagnosis of spinal meningitis, an infection of fluids around the brain and spinal cord.
“It almost killed me. I was in the hospital for two months and on life …