The Margin: Oh my gourd! People pay 14.1% more on average for pumpkin-spice products.

by | Oct 18, 2022 | Stock Market

We may be paying a price for our pumpkin-spice cravings. A new study from the website has found that retailers routinely charge more for pumpkin-spice items than for the standard versions of those same products — in fact, a lot more. On average, the pumpkin-spice “tax,” as dubs it, is 14.1%.

That’s a significant increase from 2020, which was the last time MagnifyMoney looked at the pumpkin-spice pricing differential. At that time, the “tax” was 8.8%. “I think companies are finding it’s a great way to capitalize on a seasonal trend,” said Ismat Mangla, executive editor of “As long as consumers are willing to pay for it, they can take advantage of it.”, which is owned by LendingTree, offers information on how to manage and grow your money. Craig Agranoff, a Florida-based marketing expert, put it this way: “It’s Retailing 101.” Some retailers really push the pumpkin-spice upcharge to the upper limits, the 2022 study noted. A case in point: Trader Joe’s, the supermarket chain beloved for its low prices, charges 161.1% more for its Pumpkin Spiced Teeny Tiny Pretzels than for its Honey Wheat Pretzel Sticks. The retailer also charges 49.9% more for its Pumpkin Spice Hummus than for its Mediterranean Style Hummus. And what about Starb …

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