Truckers Expect Softer Holiday Shipping on Waning Retailer Demand

by | Oct 29, 2022 | Business

The weakening demand in trucking markets comes after ocean import volumes started sliding during the summer.


Luke Sharrett/Bloomberg News


Liz Young


Paul Page

Oct. 29, 2022 7:00 am ET

Freight companies are preparing for what executives are calling a muted peak season, as dimming shipping demand from overstocked retailers ripples across U.S. shipping markets.

Several big operators say they are seeing freight demand drop off rather than pick up heading into what is typically their busiest period of the year. The downshift in business is sending rates in trucking’s volatile spot market downward and the weakness is starting to filter into the contract business that makes up the largest share of trucking volumes.

“The fourth quarter is generally the peak of the holiday shipping season,”

David Yeager,

chief executive of

Hub Group Inc.,

a Chicago-based trucking and rail freight services provider, said in an earnings conference call Thursday.

“However, judging by the feedback from our clients, this peak will be muted versus historic norms. Beyond 2022, we do acknowledge the potential for a continued softening economy,” he said.

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“We are expecting a muted peak season this year,”

Adam Miller,

chief financial officer at

Knight-Swift Transportation Holdings Inc.,

said on the truckload carrier’s earnings call Oct. 19. “Spot opportunities have declined significantly, and we have been pivoting towards making more commitments through the bid season to reduce our exposure in the spot market.”

The freight operators, in the midst of reporting third-quarter earnings results, are the latest in a host of companies in transportation sectors warning of slackening demand as inflation cuts into consumers’ buying power and triggers uncertainty in the direction of the economy. Inc.

on Thursday projected sales in the current quarter would come in far below expectations.

United Parcel Service Inc.

said its volumes fell in the third quarter and the parcel giant expects its volumes to fall in the coming peak period for the package sector.

The weakening demand is extending into trucking markets after ocean import volumes started sliding during the summer as inventories began piling up at big retailers including

Target Corp.

and Walmart Inc. Merchants were rushing goods to their warehouses and stores earlier this year to avoid the kind of supply-chain disruptions that cut into sales during last year’s fourth quarter.

Clothing retailer Ministry of Supply Inc. stocked up on inventory for the peak season with orders that arrived too late for last year’s winter season and items that arrived early this year.

“We were holding kind of two winters’ worth of stuff in, like, August,” said

Aman Advani,

co-founder and CEO of the Boston-based business. “Our fall-winter line, a lot of pieces arrived two months early. Our fall-winter line last year, a lot of pieces arrived six months late.”

Many freight carriers so far are reporting strong results for the third quarter even as they signal a softer fourth-quarter economy.

Old Dominion Freight Line Inc.,

a Thomasville, N.C.-based operator focused on the less-than-truckload market, in which shipments from multiple customers are combined on the same truck, reported Wednesday that its net profit grew 32% year-over-year to $377.4 million.

ODFL’s revenue rose nearly 15% to $1.6 billion, largely because its revenue per hundredweight, an industry measure signaling pricing strength, increased 17.4%. But tonnage was down in the quarter and continued to decline in October, the carrier said.

“We believe this decrease in LTL tons reflects the overall softness in the domestic economy that has generally caused a decrease in demand for our customers’ products,”

Adam Satterfield,

ODFL’s chief financial officer, said in a Wednesday earnings call.

The weakness is showing up most strongly in spot markets for freight transport.

DAT Solutions LLC, a load board that matches trucks to available loads, said its index for spot market demand fell sharply from August to September, to the lowest point since February. The company’s measure of the average spot pricing for truckload vans fell from August to September for the first time since 2015.

“Things are definitely softening,” said Avery Vise, a vice president at freight research firm FTR Transportation Intelligence. “A large part of that is that we’ve seen inventory builds earlier in the year than we traditionally have seen because of all the supply-chain disruptions and the desire of a lot of retailers to get ahead of that.”

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