Want To Take Your Business To The Next Level? Follow These Steps From An Ecommerce Expert. – Entrepreneur

by | Oct 10, 2022 | Business

Whether it’s clothing, food or jewelry, being in a family business comes with its perks and challenges. Alexis Jae’s family had been in the jewelry business for decades, and although the brand wasn’t exactly struggling, Jae wanted to take the knowledge she’d been taught and apply it to the growing ecommerce space. Jae shares her experience in the new book The Ultimate Guide To Shopify by Jason R. Rich.The Ultimate Guide To Shopify from Entrepreneur Press offers all the tools and guidance you need to start and run your own ecommerce business. With proven marketing strategies that will boost sales, tactics to differentiate your website and advice from industry experts, The Ultimate Guide To Shopify sets you up for success when starting an online business. Read on for an excerpted interview from the book with ecommerce veteran Jae, who took her family’s jewelry business to the next level using Shopify. Jae discusses the decision to start an ecommerce brand, how she reached her target audience and the value of investing time and money into expanding your brand.Related: A Beginner’s Guide to Building a Profitable Ecommerce BusinessMeet Alexis Jae, whose family has been in the jewelry business for more than 75 years. When she entered her family’s occupation, she started her own business by establishing an ecommerce website via Shopify, allowing her company to reach a much larger audience with its jewelry staples such as gold hoop earrings and statement necklaces.Knowing that differentiating her products and establishing a reputable brand was essential, Jae immediately adopted a variety of business practices and policies that set her jewelry apart. Her website allows customers to purchase high-quality, custom-designed gold jewelry (or jewelry that’s part of her website’s curated collection) for less than half of what they’d pay at a retail store. This includes items that Alexis Jae has chosen to showcase and sell from her online store. In addition, 25 percent of the company’s profits from every sale are donated directly to A Cure in Our Lifetime, an organization raising funds for breast cancer education and research. Plus, all the 14K and 18K gold used to create the jewelry is 100 percent recycled, while all stones used are natural, untreated, and ethically sourced. Alexis Jae also sells unique …

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