Women Entrepreneurs: Starting a Business During COVID-19 – AARP

by | Oct 20, 2022 | Business

Acknowledging Unique Challenges, Women Entrepreneurs Pursue Success

Many women are passionate about realizing their dream of starting a business, and results of a new AARP survey show the COVID-19 pandemic did not stop them. Still, some say they’ve faced obstacles based on their gender and were unaware of resources that could have helped.

The AARP national survey conducted in the summer of 2022 included a national sample of women ages 40-plus who had launched businesses since January 2020. The enterprises ran the gamut from restaurants to health care companies, with the most popular category including retail shopping or ecommerce businesses.

Entrepreneurship Drivers and Barriers

The results revea …

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