How AI brings the power of concierge investing to the masses

by | Nov 2, 2022 | Technology

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Can artificial intelligence (AI) and the power of technology bring order and higher returns to the world of investing? Arta Finance, a startup launched by Google veterans, believes it can. Its system, which is a mixture of a concierge service and an active fund manager, launched this week from a private beta, opening its doors a bit wider for accredited investors from the United States. 

The short pitch is that it wants to bring the power of a “family office” to a wider audience. Some of the super-rich people, like the Silicon Valley founders of the most successful companies, maintain a small office to manage their money and households. The term “family office” refers to a small group of advisors who handle financial matters like optimizing investments, managing philanthropy and acquiring real estate, all while ensuring that their wealthy client complies with tax laws and other regulations.

Arta hopes to bring this same type of expertise and assurance to those who aren’t able to afford a small army of advisors. The company is building a digital platform that will offer the same kind of smart guidance as a team of people, but at a scale that can help those who can’t afford to hire personal assistants. 

Investing with Google veterans

“We have eight cofounders who were at Google a pretty long time where we worked together and built multiple consumer products over the years,” said Caesar Sengupta, cofounder and CEO. 

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