Next Avenue: ‘You’re never too old to be an entrepreneur.’ How one woman built a cupcake empire.

by | Nov 7, 2022 | Stock Market

This article is reprinted by permission from NextAvenue.org. Candace Nelson, 48, never thought she would be able to turn her hobby into a profitable business. But the founder of the Sprinkles nationwide chain of cupcake shops did that — and more. In her new book, “Sweet Success: A Simple Recipe to Turn Your Passion into Profit,” Nelson shares her experience as a serial entrepreneur and offers advice to people thinking about starting their own business.

Nelson herself never thought of baking as a career until she lost her job in finance. “I had been working in the Silicon Valley when the dot-com industry went bust and I became unemployed,” she explains. “I had no idea what was next for my career. I was upset and depressed.” She recalls going from working 16 hours a day to spending afternoons lying on the couch watching daytime television and baking. “I leaned into baking because it was a hobby that always brought me a lot of comfort,” says Nelson. At the time, in 2000, there were fewer places to find business inspiration. “There wasn’t social media or podcasts to listen to for business advice or to teach entrepreneurial skills,” says Nelson. “Television shows like ‘Shark Tank’ didn’t exist.” But there was Oprah and Martha Stewart. “I would see women come on Oprah’s show who had overcome so much to start their own business,” Nelson recalls. “Their stories inspired me.” Don’t miss: If you’re over 50, this might be the best time to start a businessThe lit …

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