On Twitter, Elon Musk Details His Plans for Twitter’s Business – The New York Times

by | Nov 9, 2022 | Business

Mr. Musk was also enthusiastic about charging for account verification, denoted by a blue check mark, saying that the $8 monthly fee would raise the cost of creating a fake account so that fraudsters eventually “will stop trying.” He likened content produced by unverified accounts to the sort of emails that end up in the spam folder — viewable but not as easily available — and that people will end up looking largely at Twitter’s verified accounts.More on Elon Musk’s Twitter TakeoverTo address concerns that paying for verification can cause confusion if some people pretend to be who they aren’t, Mr. Musk cautioned that Twitter “will actively suspend accounts engaged in deception or trickery.” He described the system as “a leveling of the playing field,” a departure from “the lords and peasants situation where some people have blue check marks and some don’t.”Advertisers were not exempt, he said, though he added that if they really didn’t want to pay, “I’ll pay for them.”A separate verification mark, a gray badge that was rolled out to major media, corporate and government organizations, appeared briefly and then disappeared on Wednesday after Mr. Musk tweeted that he “killed it.” On Wednesday’s call, he said the mark was “an aesthetic nightmare” and also “simply another way of creating a two-class system.”Mr. Musk spoke about trying to make ads on Twitter more relevant to users while also protecting advertisers — who provide about 90 percent of the company’s revenue — from hate speech and misinformation. He said the best way for companies to understand how Twitter was addressing concerns about brand safety was to continue to use the platform.“I understand if people want …

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