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Crypto and blockchain are quite unpopular in the gaming space. Whenever a company mentions it is exploring NFTs in its games, it usually receives immediate negative backlash. With current trends and sentiments, crypto seemingly has a long way to go before it is widely accepted. In the “How to Talk About NFTs Without Getting Everyone Mad at You” discussion during this years GamesBeat Summit Next 2022, our panelists discuss how to navigate the road to acceptance.
Moderator Mattie Fairchild, senior director of crypto marketing and developer relations at Manticore Games, asks “How do you navigate that road? Brooks, you talked about breaking down power structures, that sounds threatening, that sounds like people are really mad at you.”
“Well, it is,” replied Brooks Brown, CEO of Consortium9. “It’s one of the reasons that I think a great deal of the plays so far within crypto have basically not been about utilizing it as it is, but instead finding ways to hyper-monetize an audience within a very small group — monetizing them as heavily as possible. The joke of it is that I’m on stage here talking about crypto and NFTs. Dean, who invited me to come talk, the first time he ever heard me talk about it, I was the person asking why sarcastically and sardonically and giving a ton of people shit.”
“That shift in me has been about understanding the technology underneath it, breaking it down and moving,” continued Brown. “And as we start talking about where we can …