Small Business Saturday 2022: Inflation is playing a big role – USA TODAY

by | Nov 25, 2022 | Business

Frugal shoppers are keeping an especially close eye on price tags this holiday season as they fight budget-busting inflation.Big-box retailers are happily obliging due to their inventory pileups of toys, electronics and other discretionary goods, as consumers dedicated a larger portion of their budgets toward increasingly expensive necessities like food and gas. Fears of a recession are also prompting consumers to be more frugal.Small businesses tend to operate on much slimmer margins than big-box retailers, making it difficult to compete with larger stores’ Black Friday deals. But there may still be deals on Small Business Saturday and throughout the holiday season.Small businesses cash in:They say 2022 has already been busier than last holiday seasonIs your small business ready?:Many buyers hoping to shop small this holiday seasonSeeking that ‘wow gift’The holiday shopping season is  off to a good start at LARK Toys, a family-run store based in Kellogg, Minnesota, a town 40 miles from Rochester, said co-owner Miranda Gray-Burlingame.Although LARK Toys isn’t offering storewide sales during the holiday season, shoppers, for the most part, haven’t been deterred by prices, which have risen over the past year to keep up with inflation, Gray-Burlingame said.”Some people do come and they’ll price compare with what you could get at a big box store,” she said. “That’s just part of the reality these days, and it can be very frustrating. But we’ve tried to go out of our way to bring in things in our store that you just can’t find at other places.”Which toys have been recalled?:Search our database before your holiday shoppingBlack Friday 2022 deals:Should you wait, or start ticking off your holiday shopping list now?Their selection of in-house, handmade wooden toys alone sets the store apart, Gray-Burlingame said.Then there’s the shopping experience. Their 21,000-square-foot store features a handmade carousel, a mini golf course, a bookstore, a section devoted to puppets, a café and more.”Sometimes, people come for five hours. But they’re not just here for a game of golf,” Gray-Burlingame said. Even though Lark Toys is making an effo …

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