The Do’s and Don’ts of Using Facebook to Drive Business Sales – NerdWallet

by | Nov 10, 2022 | Business

Getting new customers is a top concern for most small-business owners — and the solution may be in the palm of their hands.Social media is one of the main ways customers find small businesses, but only a fraction of business owners are actively invested in growing their social media presence.A new NerdWallet study found that 42% of Americans use social media platforms like Facebook, Instagram and TikTok to find the small businesses they support.On the other hand, only 33% of small businesses have increased their social media presence in the past 12 months as a way to cope with recent economic conditions, the survey found, despite most listing finding and retaining customers among their top concerns.Your Facebook business page is a perfect place to start. It’s basically a one-stop shop to find and engage with potential customers, helping you build the trust and relationship shoppers value most from small businesses. Use these best practices to optimize your Facebook business page to find new customers and drive more sales.Do: Mind the basicsFirst things first: Make sure the basic details of your business are visible and accurate, including your hours, location, contact information and business website.Take time to fill out the “About” section with what you offer, how you started and what you stand for — anything that helps potential customers connect with your company and its mission.Don’t neglect your profile and cover photo, but keep it simple. Your company’s logo can make a great profile picture (and it will appear on every post or comment you make), while your cover photo can showcase your storefront, product line or the services you offer. The important part is that it connects to your business and brand.Don’t: Sell, sell, sellThis may seem counterintuitive. After all, you’re trying to increase sales. How can you do that without selling? But you’re playing the long game here to build trust and community.Rather than constantly making sales pitches, use your Facebook posts to educate and engage potential customers, with sales and promotions sprinkled in.Own a landscaping business? Share lawn care tips, tutorials and seasonal reminders. Run an ice cream shop? Post pictures of customers enjoying their f …

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