Top 7 digital transformation trends to drive efficient growth in 2023

by | Nov 21, 2022 | Technology

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A couple of years ago, the pandemic drove an urgent acceleration in digital transformation initiatives. It pushed companies (of all sizes) to invest in advanced technologies to survive in the new normal. However, those investments were not just a few blips on the radar. The ensuing economic uncertainty, combined with changing customer needs, has led enterprises to double down on their efforts — with a renewed focus on operational efficiency, productivity and resilience. 

As this trend continues, Salesforce-owned Mulesoft has identified seven digital transformation aspects that will be key to overcoming operational pressures and driving efficient and sustainable growth in 2023.

Automation for efficiency

While enterprises have already been adopting automation, Mulesoft suggests that, in 2023, the investment in the technology will go beyond isolated cases. The aim will be to help business leaders do more with less. This will eventually help them drive efficient growth, enhance productivity and generate cost savings amid business uncertainty caused by surging inflation, rising energy costs, growing labor shortages and geopolitical conflict.

According to a Deloitte survey, 53% of organizations have already started implementing robotic process automation (RPA). Meanwhile, Gartner forecasts that, by 2024, hyper-automation will allow organizations to lower operational costs by 30%. By 2025, the market for hyper-automation software will hit nearly $860 billion.

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“Everybody wants to automate the work they do; meanwhile we’re in an economic situation where businesses must prioritize cost efficiency. Automation is about creating ways of working that can save …

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