Why Small Business Saturday is a boon for Utah, Wyoming and other Mountain West states – KUNC

by | Nov 21, 2022 | Business

News briefWhat started as an event by American Express a little over ten years ago is now a common tradition across the country. Local businesses are preparing for Small Business Saturday, an event to encourage holiday shopping at brick-and-mortar stores during one of the busiest times of the year.Small Business Saturday generated over $23 billion last year between Thanksgiving and Cyber Monday, according to the American Express 2021 Small Business Saturday Consumer Insights Survey. That’s an 18% increase compared to 2020.This year, 42% of consumers plan to participate, according to a survey conducted by LendingTree. The online lending marketplace ranks Utah No. 1 in its analysis of where small businesses are most prominent. Wyoming, Montana, Nevada and Colorado also rank in the top 15. Roughly 60% of businesses in these states have fewer than five employees.Aikta Marcoulier works for the U.S. Small Business Administration in the Rocky Mountain Region. She said Small Business Saturday is more important than ever due to the pandemic.“We’ve seen disasters in Colorado before, but now this is a prolonged disaster that we’re dealing with,” she said. “This is extremely critical for us and Colorado businesses to take advantage of this time of year.”She said this event is not just about finding items that are not in the big box stores – it’s about keeping small businesses alive.“78% of small businesses…the revenue that they raise during this shopping season will determine if they’re going to be functioning next year,” she said.A survey conducted by the National Federation of Independent Business in 2018 found that 67 cents of every dollar spent at a local business stays in the community, fostering economic development.Marcoulier said customers can also support small businesse …

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