Kelley Blue Book: Tesla’s approval rating sinks into negative territory, survey finds

by | Dec 12, 2022 | Stock Market

Tesla’s approval rating has fallen fast, according to one survey. Yes, automakers have approval ratings like politicians. At least, U.K.-based research firm YouGov treats them as if they do. YouGov conducts daily surveys testing consumer perceptions of thousands of prominent brands. Tesla
TSLA,
+3.23%
has been included in the list since 2016, with more consumers having a positive view of the electric automaker than a negative view.

That has changed. YouGov reports that, on Nov. 7, Tesla slipped into the red.It happened fast The electric automaker started 2022 with a net-positive score of 5.9%, then peaked in May at 6.7%. In early November, it fell to -1.4%. YouGov found a political divide in the numbers. The Wall Street Journal explains, “self-described liberals now view Tesla more negatively than conservatives, though conservatives also have a negative view of the brand on average.” What changed to influence opinions so radically? Tesla CEO Elon Musk famously bought the social network Twitter at the end of October and has been a prominent figure in the news for reshaping its operations. See: Here’s what those bedrooms at Twitter headquarters in San Francisco look like, according to a report The company has also come under criminal investigation over a series of accidents that may have involved its driver assistance software, according to Reuters.A second survey backs the trend Morning Consult, a U.S.-based polling firm, also finds that negative perceptions of Tesla are increasing. The co …

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