MarketWatch First Take: Budweiser announces details of World Cup victory celebrations in Argentina

by | Dec 19, 2022 | Stock Market

Budweiser has announced details of the victory celebrations the company is hosting for World Cup winner Argentina. World Cup beer sponsor Budweiser, which is owned by Anheuser-Busch InBev
BUD,
+0.05%,
had promised to give a large quantity of beer to the nation that won soccer’s showpiece. On Sunday, Lionel Messi led Argentina to victory over defending world champion France in a pulsating final in Qatar. Argentina clinched its third World Cup in a penalty shootout after the game ended in a 3-3 draw.

The victory celebrations in Argentina cap an eventful few weeks for Budweiser. In an abrupt reversal just two days before the soccer showpiece kicked off last month, Qatar World Cup organizers banned beer sales in the tournament’s eight stadiums. Budweiser quickly shrugged off the beer ban and promised “the ultimate championship celebration” for the World Cup winner, promoting its campaign using #BringHomeTheBud on social media. Widely interpreted as a reference to the surplus beer from Qatar, “Bring Home The Bud” is now the company’s largest ever global campaign. Now read: For Budweiser, Qatar World Cup has been a tale of tough logistics and quick thinking Since launching the campaign, Budweiser has been tweeting images of red shipping containers bearing the hashtag in cities around the world, including Cordoba, Argentina, Rio de Janeiro and New York.

“The celebration kicked off after the official watch party in Buenos Aires, with the opening of the #BringHomeTheBud cr …

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