Crypto: Why you won’t see any crypto commercials during Super Bowl LVII

by | Feb 12, 2023 | Stock Market

If you tuned into the Super Bowl in 2022, you would’ve seen Larry David in an ad for crypto exchange FTX, in which he played a crypto skeptic who wasn’t sure that the platform would ever take off. As it turns out, he was right. In November, FTX filed for bankruptcy and former chief executive Sam Bankman-Fried is currently under house arrest with his parents in Palo Alto, Calif. after charges for fraud. But it isn’t just an FTX ad that won’t air at the Super Bowl this year. No crypto ads will, according to a report by the AP published earlier this week

See: Why Super Bowl halftime star Rihanna is seen a ‘trailblazing’ philanthropist Super Bowl LVII between the Kansas City Chiefs and the Philadelphia Eagles takes place on Sunday, and nearly a 100 million people typically tune in to the national football championship. Advertising spending is high, with some companies laying out around $7 million for a 30-second spot. Chuck Jaffe: The 7-year curse: If you’re thinking of investing in certain Super Bowl advertisers, be forewarned Last year’s game was dubbed the “Crypto Bowl” after four large crypto companies -FTX, Coinbase,, and eToro – had purchased ad spots. At the time, crypto companies were trying to break into the mainstream. FTX’s celebrity endorsers in 2022 included Tom Brady, Gisele Bundchen, Stephen Curry, Naomi Osaka, and Kevin O’Leary. Bankman-Fried was regarded as a white knight in crypto, appearing in front of the U.S. Congress to advocate for some regulation in the industry, and publicly discussed effective altruism and his philanthropic efforts in interviews. That was until November 2022, when FTX filed for bankruptcy, and Bankman-Fried wiped …

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