The Margin: Stars of this year’s Super Bowl ads: Serena Williams, Kevin Hart and John Travolta

by | Feb 12, 2023 | Stock Market

This year’s Super Bowl advertisers are riding a wave of nostalgia, judging from the spots and teasers that have been released in advance of Sunday’s big game. And they’re tapping plenty of big names, too. In ad after ad, an array of companies and brands are spotlighting prominent artists and athletes or celebrating some of our favorite movies and TV shows from decades ago. Remember “Caddyshack”?

But what about those crypto companies that dominated last year’s crop of ads? They’re mostly a distant memory. Instead, we’re getting ads hawking Anheuser-Busch InBev’s
Michelob Ultra beer, now with a “Caddyshack” connection. Yes, the 1980 golf-themed film that starred Bill Murray, Chevy Chase and Rodney Dangerfield is the basis for spots that feature such athletes as tennis star Serena Williams and former quarterback Tony Romo.

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