FA Center: Why would a financial planner team up with a nutrition coach? To attract Millennials, of course.

by | Mar 26, 2023 | Stock Market

Many financial advisers are pursuing a once-overlooked market segment: early-career professionals who welcome expert advice on budgeting, financial planning and basic investment management, even if they haven’t amassed much wealth. To attract these up-and-comers, many of them in their late 20s and early 30s, advisers are expanding their services. Just promising to help young folks invest wisely and plan for retirement may not be enough. In addition, they position themselves as life coaches and business consultants.

“We help clients plan their life pursuits, the critical items they need to increase their confidence in achieving their most valued goals and aspirations,” said Nate Baim, a certified financial planner in Portland, Ore. He works with young professionals not just on traditional financial planning but also on budgeting, student loan repayment and career benchmarking. “We use cash flow tracking technology to help us — and the client — understand how much they’re saving and spending,” Baim said. “With student loan repayment analysis, we dive into understanding their loans and repayment op …

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