Kelley Blue Book: Jeep takes a chance on redesigning its popular Wrangler

by | Apr 11, 2023 | Stock Market

There may be a more nerve-wracking task for an automotive designer than restyling the Jeep Wrangler, but we’re not sure what it would be. The stylist, given that assignment, has to make enough of an update to let everyone know they’re looking at the new Jeep while keeping all of the classic details that identify it.

For 2024, Jeep will give its signature product a makeover. It’s not a ground-up redesign. Most of the mechanical details stay the same. But they didn’t phone this one in, either. Park your new 2024 Wrangler next to a 2023 model, and everyone will know it’s new, even from 30 feet away. That’s an impressive feat. Jeep says the 2024 Jeep Wrangler will be available in Sport, Willys, Sahara, High Altitude, Rubicon and Rubicon 392 models. Powertrain choices stay the same as 2023, including the Wrangler 4xe that became America’s best-selling plug-in hybrid last year. See: What it’s like to drive the plug-in electric Jeep Wrangler 4xe, off-road and onA new grille, but true to form The most identifiable part of any Jeep product is the iconic seven-slot grille. Designers found a way to reinvent it for 2024 while keeping the rough sketch of the grille the same. Jeep tested the look with the 20th Anniversary Edition Wrangler for the 2023 model year but brings it to the whole lineup for 2024. It puts meshwork inside the iconic seven slots and builds their bevels in a color Jeep calls Neutral Gray. “Slimmer both visually and literally, the new grille’s black textured vertical slots improve cooling,” Jeep says. They also leave …

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