There’s more to Albert Hammond Jr. than the Strokes. Yes, the veteran guitarist — and son of singer-songwriter Albert Hammond — is a member of the group that helped bring a rough-and-ready sound back to rock a little more than 20 years ago. Along the way, the Strokes have won seven Grammy Awards, including one for best rock album in 2021 — proof that they’ve maintained their edge over time.
But Hammond has also built a multifaceted career that incorporates his own solo efforts — he’s released a handful of albums, with more music on the way — to say nothing of his entrepreneurial ventures. He’s had a clothing line. And he’s now behind Jetway, a budding “wine seltzer” label. It’s a wine-based drink with some fizz to it, like an elegant version of the wine coolers of yesteryear. MarketWatch recently caught up with the 43-year-old Hammond to hear his thoughts on making music and building a beverage brand, along with how he approaches spending and saving. Here are edited excerpts from the conversation. MarketWatch: You’ve done a lot of different things in your career. Is there any thread that ties it together? Hammond: Yeah, me! I think I’m just impulsive with things. It’s usually based on having an idea and just chasing it. It probably feels random at first. Like with [Jetway], I never had an Aperol spritz in my life, and I was in Italy with my Italian friend in Milan. We had this incredible night [drinking Aperol spritz]. And I was like, “Oh, man, someone should modernize this and …
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