Sales of Bud Light fell for a sixth straight week following the uproar over the brand’s partnership with trans influencer Dylan Mulvaney, new industry data shows, leaving more analysts weighing the short-term and long-term fallout for the 40-year-old light beer. Some analysts said that Bud Light was running out of time to turn sales trends around ahead of the Memorial Day weekend, and predicted a discount wave the likes of which has not been seen since 2005. Other researchers wondered about the possible chilling effect on corporate America’s support — actual or lip-service — to LGBTQ+ people, as anti-trans sentiment becomes law in many states.
Bud Light volumes — a measure of liquid sold — for the week ending May 13 fell 28.4%, following a 27.7% drop the week before, according to the trade publication Beer Business Daily, which analyzed Nielsen IQ data. In at least one store, the publication said, a Bud Light 24-pack was priced as low as $3.49. “This could be a …
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