: AMC, Cinemark and Regal saw major ‘Barbie’ and ‘Oppenheimer’ foot traffic boost, research shows

by | Jul 27, 2023 | Stock Market

Movie theater chains AMC Entertainment Holdings Inc., Cinemark Holdings Inc. and Cineworld Group PLC’s Regal Cinemas have all enjoyed a significant foot traffic boost thanks to summer blockbusters “Barbie” and “Oppenheimer,” according to analytics company Placer.ai. The data, which has been shared with MarketWatch prior to publication Friday, shows an increase of around 75% in foot traffic at AMC
and Cineworld’s
Regal in the week of July 17, compared with the same period last year. Cinemark
foot traffic increased more than 50%.

Related: AMC had its busiest weekend since 2019, boosted by ‘Barbie’ and ‘Oppenheimer’ Placer.ai’s data shows that foot traffic to the cinema chains had been mostly down year-over-year since early June, but spiked on the release of the new movies. “Barbie,” starring Margot Robbie, and the Cillian Murphy-led “Oppenheimer” opened amid a blaze of publicity on July 21, even sparking an internet phenomenon dubbed “Barbenheimer” where people viewed the two movies on the same day. “Barbie” won the weekend’s box office crown with a massive $155 million in North American ticket sales. “It sure feels fabulous to see that our theatres are packed,” AMC CEO Adam Aron tweeted Monday, adding that “Barbenheimer” resulted in AMC’s busiest weekend in four years, both in the U.S. and in Europe. In the U.S., Saturday’s single-day numbers were the fifth-highest ticket revenues and second-highest food and beverage revenues in AMC’s 103-year history, he added.

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