Mattel Inc. reports second-quarter results Wednesday, just days after the “Barbie” movie opened in a blaze of publicity, thrusting the toy maker’s famous doll into the global spotlight. A marketing blitz has generated massive buzz for Warner Bros. Discovery Inc.’s
“Barbie,” starring Margot Robbie and Ryan Gosling, with Mattel
touted as one of the companies likely to benefit from the movie’s success. The toy maker has tapped into the recent “Barbie” mania, announcing a new product collection to celebrate the movie and a host of brand partnerships.
However, Stifel analyst Drew Crum sees inventory issues looming over Mattel’s results. “We’re forecasting another period of meaningful sales declines and losses, owing to excess retail inventory, among other factors,” he wrote in a note. “But results should reflect sequential gains and we expect to hear commentary supportive of fundamental improvement for the 2H [second half].” Related: Barbie boost: These stocks could be in the pink amid movie buzz Crum does not expect the recent “Barbie” buzz to have a meaningful impact on Mattel’s second-quarter results, but says that that could change. “Our estimates suggest only modest contributions to results ($0.10), though box-office forecasts for the film have continued to move higher, which could yield a more meaningful contribution, all else being equal,” he …