Ever since one business-to-business news website switched to a four-day workweek last year, the fully remote staff has been far more sparing with the amount of meetings they have, and their length. “I can’t remember when I was in a meeting thinking, ‘I don’t know why I’m here,’” said Jenise Uehara, CEO and co-owner of Search Engine Journal, a trade news outlet focused on digital marketing.
Online advertising sales are up 22% year to date at the publication, which has more than 30 staff members across the country and the globe, she noted. The shift to four days was an attempt to stave off burnout and boost productivity. A better work-life balance was “a welcome and needed sided effect,” Uehara said. Meanwhile, Friendly Design Co., a design agency with staff across the U.S, has also taken a scalpel to meetings in order to cut Fridays out of its schedule. But lopping off a day of work is actually hard to do, said Geoff Silverstein, the company’s managing director and partner. The toughest change is the continuing mental focus needed to maintain schedules that maximize efficiency over a span of four days. “It was a little bit of a leap of faith, …
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